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392395: Fundamentals of Business Administration and Management
MGMT-X 497.613

  • Summer 2023
  • Section 1
  • 4 Credits
  • 06/29/2023 to 09/07/2023
  • Modified 07/17/2023

Meeting Times

Thursday 6:30PM - 9:30PM
June 29 2023 to Sept 7 2023

10920 Lindbrook Drive
UCLA Lindbrook Center Room 204CD


A majority of businesses fail within the first two years, and a significant percentage of the initial survivors don't last much longer. There are many reasons for this, including inexperienced management, lack of sufficient capital, failure to do proper marketing, and a lack of financial competency. The bottom line is that most managers don't know how to properly systematize, structure, and manage their businesses. They don't know because they're not aware of where or how to find this information. This course is designed to teach students how to properly structure, systematize, and manage a business of any size or type, service, or product--and in any industry.


Through the use of video presentation, article discussion, an interview of an entrepreneurial small business and group work, course participants will examine the various methods, techniques and tools for managing, operating and leading teams in diverse small business settings and its impact on the success of these organizations.  Extensive participation in class is expected and will advance the participants’ ability to communicate and analyze concepts with clarity and fluency through other class assignments.   


Upon successful completion of required coursework, the student will be able to:

  1. Describe how small business entrepreneurs and manager utilize best practices to operate and grow their enterprises.
  2. Understand effective methods to research, critically analyze and make decisions by understanding how to manage and lead in changing environments.
  3. Become aware of current strategic marketing, financial, operational and management techniques to advance your unique value.


Entrepreneurship: The Art, Science, and Process for Success

  • Author: Charles E. Bamford, Bruton, Garry D.
  • Publisher: McGraw Hill
  • Edition: 4th
  • ISBN: 9781260682427

Supplemental Reading

Please follow news and headlines in LA Times, CNN, Inc. Magazine, Fast Company or Wall Street Journal. 

  • Optional


Video Assignments: Critical Moments

There are 5 video assignments for this course that shall be posted online beginning the first week. You are expected to view them and respond to a specific lesson learned. Assignments are due by the beginning of the previous week's class no later than Sunday by 11.59 p.m. to get full credit and must be submitted online into Canvas. It should be no more than 2 pages, unless specified otherwise in the weekly module. 

Final Paper: Interview of Entrepreneur/ Small Businessperson

You will be expected to identify, interview and discuss your findings about various leadership decisions, styles and practices of an existing entrepreneur or small business person. Details will be available in the Weekly Module. 


You will be additionally asked to present key findings from your paper interviewing an entrepreneur or small business person in an in-class presentation. 



The final grade for this course will be determined by a computation of the following:

  • Critical Moment Video Reviews                                                          25%
  • Leadership Assessment                                                                      10%
  • Small Business/Entrepreneur Interview                                            30%
  • Presentation of Findings                                                                      25%
  • Attendance and participation                                                              10%

*NOTE:  Assignments will be detailed in weekly modules.

The evaluation of the exercises, assignments and final project are mostly subjective.

4 qualities are considered:

  • Research: focused research with reliable sources
  • Definition: clear and concise explanations
  • Organization: good structure, flow and clarity
  • Presentation: coherent articulation and illustration of key points

Please note that all of the areas outlined above in the grading have a significant impact on your final grade. Please note that ALL COURSE GRADES ARE FINAL.


100 %
to 90.0%
< 90.0 %
to 80.0%
< 80.0 %
to 73.0%
< 73.0 %
to 0.0%

Course Policies


On-time attendance and full participation is expected of all enrolled students.  Absence from sessions is strongly discouraged, and will jeopardize your ability to participate in class discussion about course concepts and materials.


Electronic Device Policy: Turn off cell phones before entering class. Use of recorders (audio and/or video) is allowed with instructor permission.

No eating or drinking in class, and please return chairs, throw away trash, etc.


Original work is desired. Cheating, copying other’s work, and plagiarism are not tolerated and will result in disciplinary action. Students are responsible for being familiar with the information on Student Conduct in the General Information Section of the UCLA Extension Catalog or on the website at

Institutional Policies

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.


The interim grade Incomplete (I) may be approved for a student who has completed the majority of the course requirements, with passing quality (grade C or higher), but is unable to complete a small portion of the coursework by the course end date for good cause. For courses in which an Incomplete may be allowed, approval by the instructor of record and the academic program director is required. The Incomplete grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses.

  • It is the student’s responsibility to petition for an Incomplete by emailing the appropriate academic program department at least one week before the end of the course. The Program Department will initiate the petition process once the email is received.
  • The student, the instructor, the CE/Program Director, and the program staff must complete the petition prior to the final course meeting or before the quarter end date. This process can take up to one week to complete. 
  • The instructor will approve or deny the request. The instructor will provide details on what the student needs to accomplish in order to complete the course, as well as a due date for submitting completed work. The due date cannot exceed the end of the ensuing quarter when a final grade must be reported or the Incomplete lapses to the grade “F,” “NP,” or “U.” Visit UCLA Extension Grading Scale for more information.  

An Incomplete allows the student to complete only work that is outstanding and does not allow prior completed work to be retaken or resubmitted.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. For more information, please view the University’s full Policy on Sexual Harassment and Sexual Violence.

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information, please visit Accessibility and Disability Services.

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to academic dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or behavioral misconduct, such as theft or misuse of the intellectual property of others, harassment, or disruption of the learning environment. Students are encouraged to familiarize themselves with the Student Rights & Responsibilities Policy and to report concerns.

Additional Items

Protecting Privacy and Data During Live Instruction

Live meeting sessions for this class, when applicable, are being conducted over Zoom. As the host, the instructor may be recording live sessions. Only the host has the ability to record meetings, no recording by other means is permitted. Recorded sessions will be posted in the Videos area of this class unless otherwise notified. Due to privacy, recordings are not available for download and are only accessible via Canvas for the duration of the class. If you have privacy concerns and do not wish to appear in the recording, do not turn on your video and/or audio. If you also prefer to use a pseudonym instead of your name, please let the instructor know what name you will be using so that the instructor knows who you are during the session. To rename yourself during a Zoom meeting, click on Participants, click on your name, click on More, click on Rename. If you would like to ask a question, you may do so privately through the Zoom chat by addressing your chat question to the instructor only (and not to ""everyone""). Additionally, chat may be used and moderated for live questions, and saving of chats is enabled. If you have questions or concerns about this, please contact the instructor via Canvas Inbox.

Pursuant to the terms of the agreement between Zoom and UCLA Extension, the data is used solely for this purpose and Zoom is prohibited from re-disclosing this information. UCLA Extension also does not use the data for any other purpose. Recordings will be deleted when no longer necessary. However, recordings may become part of an administrative disciplinary record if misconduct occurs during a video conference.

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students have access to courses via Canvas for an additional 30 calendar days after the course end date listed in the syllabus (the first 14 days are full access; the rest are read-only).
  • Students are encouraged to download/print content throughout the duration of the course and before the additional 30-day access ends. No further access is possible after the course becomes unavailable.

    To download all your assignment submissions in Canvas, please refer to the online support guide. for more information or contact Canvas Support via the help menu within Canvas.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Academic Technology and Learning Innovation
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 9 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see UCLA Evening Escorts.





Course calendar and related activities
When Module Title Notes
Week 1
6:30 PM - 9:30 PM
Lindbrook Center 204CD
Understanding Entrepreneurial Mindset

Review class syllabus and post personal introduction

Read Chapters 1,2 

Complete BOSIdNA Assessment- Due June 29 (Have results available for class)


Week 2
6:30 PM - 9:30 PM
Lindbrook Center 204CD
Market Analysis

Read Chapters 4,5

Understand how entrepreneurs conduct external analysis and its benefits

Complete assignment for Critical Moment Video- Due July 6

Participate in online class (asynchronous) for July 6

Week 3
6:30 PM - 9:30 PM
Lindbrook Center 204CD
Profit Mastery

Read Chapters 6,7

Understand key financial issues in funding and maintaining a business

Complete assignment for Critical Moment #2- Due July 20

Week 4
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Financial and Legal Issues

Read Chapters 8, 9

Understand the role of financial controls and legal structures to maintain and protect your business

Identify and turn in selection of small business owner/entrepreneur interview

Week 5
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Human Resources- Talent Management

Read Chapter 10

Understand process of hiring, retaining, motivating employees

Complete assignment for Critical Moment Video #3- Due July 27

Week 6
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Marketing & Branding

Read Chapter 11

Understand importance of building a brand

Become familiar with the tools of marketing, social media and cause related marketing

Complete assignment for Critical Moment Video #4- Due Aug. 3

Week 7
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Operational Excellence

Read Chapter 12

Understand key processes for creating standards

Complete assignment for Critical Moment #5- Due Aug. 10

Week 8
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Exit Plan and Franchising

Read Chapters 13, 14

Discuss how to sell a business and how to turnaround a failing business


Week 9
6:30 PM - 9:30 PM
Online via Canvas
Class Round Up

Turn in Interview Paper- Due 8/24


Week 10
6:30 PM - 9:30 PM
Online via Canvas
Interview Presentations

Prepare for Presentations

Week 11
6:30 PM - 9:30 PM
Lindbrook Center 204AB
Interview Presentations

Presentations by class members