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382476: Ethics in Marketing and Advertising
MGMT-X 460

  • Fall 2021
  • Section 1
  • 2 Credits
  • 09/20/2021 to 10/18/2021
  • Modified 09/02/2021

Meeting Times

Course is being offered as Hybrid.

Hybrid: course is taught using a combination of both asynchronous using Canvas and synchronous instruction via Zoom.  

The live meetings are scheduled starting September 20 - October 18, 2021 on Mondays, 6pm - 8pm. Once enrolled,  students can access Zoom via the Canvas shell. The live sessions can be recorded so students may view them at a later time. 

Details on accessing Canvas will be emailed to you after completing enrollment. Courses in Canvas are typically accessible 2 days before the course start date. If applicable, instructions for accessing and using Zoom will also be provided in Canvas.

Description

This course introduces the student to the role of ethics in marketing in the U.S. and global economy. Students examine concepts, behaviors, practices, and challenges relevant to the process of planning and implementing the marketing practice and creating value via ethical processes, systems, and strategies. Topics include ethical promotion and pricing strategies, marketing research, and marketing implementation.

Outcomes

Upon completion, students will be able to identify and understand the often "slippery slope" of ethics as it pertains to marketing, advertising and communications within their current and future career. The challenge will be to apply the course work to students' everyday career experiences--utilize ethical thinking and behavior---to achieve positive and rational outcomes. The student will have an understanding of the essential principles of how marketing is influences by widely held current behaviors and values including social. technological, economic, political, legal, historical and environmental domains

Materials

Due in part to the short duration of the course--five weeks including the final exam--and the fact it's being taught virtually--there will be NO text book.  No extra materials are necessary for the class. . .but note there will be three classroom assignments which will require your own research and writing. See the course outline and schedule for more detail

Evaluation

ALL CLASS GRADES ARE FINAL

Criteria

As noted previously

Types of evaluations and related weights
Type Weight Topic Notes
Assignments 50% Short Case Studies

Three (3) written short case study assignments with special topics-- taken from class lectures, discussions, videos, podcasts, print and electronic media and other materials.

Participation 10%

In class "participation" during the ZOOM sessions, meaning your verbal involvement in asking questions, answering questions from the instructor etc.

Final Exam 40%

Three essay questions of which you select two to answer--will be given the last day of class, Wednesday, Oct. 28th, 6 to 9 p.m.

Breakdown

Grade:
Range:
A+
100 %
to 97.0%
A
< 97.0 %
to 93.0%
A-
< 93.0 %
to 90.0%
B+
< 90.0 %
to 87.0%
B
< 87.0 %
to 83.0%
B-
< 83.0 %
to 80.0%
C+
< 80.0 %
to 77.0%
C
< 77.0 %
to 73.0%
C-
< 73.0 %
to 70.0%
F
< 70.0 %
to 0.0%

Course Policies

Course Expectations

Students are expected to attend the full 6 week course session. No more than one absence will be allowed (attendance will be taken). If a class session must be missed, students should notify the instructor and make arrangements to obtain course notes, assignments. All missing work must be turned in the following week.

All assignments should meet the stated criteria, be typed, and turned in by the designated date due(s). There is at least one grade deduction on all late assignments unless “good cause” evidence is provided. All students are required to complete all assignments, in-class group projects and the midterm (4th week) quiz.

Students are expected to be on time and remain for the entire class session. Class participation is required.

Internet plagiarism will NOT be accepted and is grounds for an automatic “F”. The written short case study assignments are important as they allow the instructor to access your thinking and writing capabilities important to your success. 

Student Behavior involving cheating, copying any other students work, and plagiarism is not tolerated and will result in disciplinary action. Sharing answers is considered to be student academic misconduct and misbehavior and handled accordingly.

Institutional Policies

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to academic dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or behavioral misconduct, such as theft or misuse of the intellectual property of others, harassment, or disruption of the learning environment. Students are encouraged to familiarize themselves with the Student Rights & Responsibilities Policy and to report concerns regarding at: https://www.uclaextension.edu/pages/str/studentConduct.jsp.

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information see: https://www.uclaextension.edu/pages/str/studentswithDisabilities.jsp

Incompletes

Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see: https://www.uclaextension.edu/pages/str/grading.jsp

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. View the University’s full Policy on Sexual Harassment and Sexual Violence at http://policy.ucop.edu/doc/4000385/SHSV.

Additional Items

Protecting Privacy and Data During Live Instruction

Live meeting sessions for this class, when applicable, are being conducted over Zoom. As the host, the instructor may be recording live sessions. Only the host has the ability to record meetings, no recording by other means is permitted. Recorded sessions will be posted in the Videos area of this class unless otherwise notified. Due to privacy, recordings are not available for download and are only accessible via Canvas for the duration of the class. If you have privacy concerns and do not wish to appear in the recording, do not turn on your video and/or audio. If you also prefer to use a pseudonym instead of your name, please let the instructor know what name you will be using so that the instructor knows who you are during the session. To rename yourself during a Zoom meeting, click on Participants, click on your name, click on More, click on Rename. If you would like to ask a question, you may do so privately through the Zoom chat by addressing your chat question to the instructor only (and not to ""everyone""). Additionally, chat may be used and moderated for live questions, and saving of chats is enabled. If you have questions or concerns about this, please contact the instructor via Canvas Inbox.

Pursuant to the terms of the agreement between Zoom and UCLA Extension, the data is used solely for this purpose and Zoom is prohibited from re-disclosing this information. UCLA Extension also does not use the data for any other purpose. Recordings will be deleted when no longer necessary. However, recordings may become part of an administrative disciplinary record if misconduct occurs during a video conference.

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students are encouraged to keep and/or download a local copy of their assignment files, as access to the online environment of a specific course is limited to 30 days after the final course date, as listed in the course catalog.

    To download all your assignment submissions in Canvas, please refer to the online support guide. for more information or contact Canvas Support via the help menu within Canvas.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Instructional Design and Learning Support
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 5 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see: https://www.ucpd.ucla.edu/services/community-service-officers-csos/evening-escorts

Schedule

Course calendar and related activities
When Module Title Notes
Lecture/discussion
Week 1
Virtual Class via ZOOM
Housekeeping, "ground rules"; "ethics today--permeating our daily lives

Viewing ethics from "different lenses"--even those that appear to be clearly "black and white"--may not always be.  In  depth case study and video--smoking, business and cancer.  View film or film clips from "The Insider" staring Russell Crowe which showcases the ethical dilemma.

Lecture/discussion
Week 2
Virtual Class via ZOOM
Ethics and "The Slippery Slope"--another case study to look at all views before making a decision on ethics. Ethics and "Trust" in business. Detailed review of the Edelman International "Trust" Barometer. How current public perceptions of trust and ethics have reshaped the corporate, business, political and societal landscape. Separate discussion: The differences between Ethics, PC, Bad Taste and Free Speech

90 minute to 120 minute lecture/discussion; view film or clips from hit film "The Big Short" staring Brad Pitt and Christian Bales--topic,  "The Economic Meltdown of 2008."

Week 3
Virtual Class via ZOOM
Corporate Social Responsibility: Impact of the internet, digital/social as it pertains to marketing in a world of real time communications. Topics: Covid-19; "Me Too"; Black Lives Matter--the pluses, minuses, benefits and dangers of using socio-political issues to guide and impact your marketing. The changing paradigm which now "turns on a dime." 90 to `120 minutes

Sample advertising and marketing activities--via TV, internet, social/digital, print--that focus on corporate social responsibility

Lecture/discussion
Week 4
Virtual Class via ZOOM
Marketing, Advertising, Sales Promo, Trade Associations--rules and regulations as it applies to ethics. Lecture and discussion "CSR and Government Relations; Discuss final exam--90 to 120 minutes

Video and printed examples

FINAL EXAM
Week 5
Virtual Class via ZOOM
Final Exam

Three essays questions based on four weeks of class lectures, discussions, collateral materials etc.

Exam will be emails to you at precisely 6 p.m.--due back to Professor Drucker by 9 p.m. SAME EVENING. 

CLASS OVER