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382454: Internship in Marketing and Advertising
MGMT-X 460.484

  • Fall 2021
  • Section 1
  • 4 Credits
  • 09/20/2021 to 12/05/2021
  • Modified 11/10/2021


The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship placement. Eligible students have access to a list of firms with internship opportunities. Course is only available to Marketing Certificate students who have completed 20 units of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an internship coordinator to monitor the internship throughout to ensure a substantive learning experience.


  • Applying the studies that you have completed in your Certificate program in preparation for your professional career
  • Observe and learn from team members of the company you are interning with their job description and responsibilities
  • To experience the importance of building relationships with team members and the value of collaboration and networking
  • Gain insight how a company performs on a every day basis
  • Identify specifically how this internship will benefit you in your future career path 
  • IMPORTANT: COMPLETE the 4 UCLA Ext. Internship Assignments by their Due dates; return any Instructor contacts (via phone or email) to ensure your sponsoring company experience is going well; encourage your Sponsor company's contact to connect with your Instructor for valuable feedback; and attend the Optional Saturday Workshop in Nov. TBA 2021 to get the most value from this Internship program.



The Internship course provides eligible students an opportunity to earn elective credits toward the certificate program based on internship position- comprised of at least 120 hours of practical course material that student has secured and has approved by UCLA Extension. UCLA does not provide internship placement. Eligible students will have access to a list of firms with internship opportunities. A UCLA instructor acts as an internship coordinator to monitor the internship throughout to ensure a substantive learning experience.



Total:  100% = 500 Canvas Points

Types of evaluations and related weights
Type Weight Topic Notes
Assignment No. 1 30% = 150 Canvas Points Objectives and Goals Essay

DUE: Sunday, Oct. 17th by 11pm  (Just changed date)

To assist you on your internship program, prepare a 2-3 computer-generated paper outlining your objectives and goals for this internship program along with answers to specific questions posted on Canvas and submit to instructor via Canvas when due.

Assignment No. 2 30% = 150 Canvas Points Mid-Term Essay

DUE: Sunday, Oct. 31st by 11pm

This mid-tern paper addresses your internship experience half way through this Internship program course. Prepare a 2-3 computer-generated paper addressing specific questions that will be posted on Canvas and submit to instructor via Canvas when due.

Assignment No. 3 20% = 100 Canvas Points Success Accomplishments Questionnaire

DUE: Sunday, Nov. 28th by 11pm

Upon completion of the quarter, an in-depth questionnaire and short essay will be posted on Canvas to review your overall Internship program experience. This will include your “take-away” objective viewpoints and comments about your intern company, and how this overall experience will benefit and contribute to your specific career goals. Also Internship Employer’s feedback on challenges and successes of their student’s in-house accomplishments.

Participation/Communication/Workshop Opportunities 20% = 100 Canvas Points November (tba) Zoom Workshop; Assignment #4 Due Sunday, Nov. (tba)!

Participation/ Communication Opportunities with UCLA Ext. Instructor (& Interns)            

  1. Saturday, Nov. 20th @ 10:30AM - 12: Noon: ZOOM workshop is being scheduled giving all interns the opportunity to share personal experiences on your internships with fellow students. Also a Guest presentation will be made by Elizabeth Gilmour, a former UCLA Ext. Marketing & Advertising Certificate graduate to share about creative resumes, cover letters and OPT options so please prepare any of your questions.
  2. PLEASE Plan on joining us and Announcement will be posted with Zoom Hosting invitation from Elizabeth @ [email protected] on behalf of Mark Stern, Instructor who'll be joining us.
  3. Assignment #4 for Zoom Workshop feedback will be posted and DUE on Sunday, Nov. 28th by 11pm. All interns feedback is REQUIRED (whether you attend or not) as Presentation will be posted on Canvas after Nov. Workshop for your review.
  4. Welcoming: Ongoing communications with Instructor via Canvas, emails/calls, optional office  appointments to ensure maximum Internship goals and opportunities are achieved.

Institutional Policies

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to academic dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or behavioral misconduct, such as theft or misuse of the intellectual property of others, harassment, or disruption of the learning environment. Students are encouraged to familiarize themselves with the Student Rights & Responsibilities Policy and to report concerns regarding at:

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information see:


Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see:

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. View the University’s full Policy on Sexual Harassment and Sexual Violence at

Additional Items

Protecting Privacy and Data During Live Instruction

Live meeting sessions for this class, when applicable, are being conducted over Zoom. As the host, the instructor may be recording live sessions. Only the host has the ability to record meetings, no recording by other means is permitted. Recorded sessions will be posted in the Videos area of this class unless otherwise notified. Due to privacy, recordings are not available for download and are only accessible via Canvas for the duration of the class. If you have privacy concerns and do not wish to appear in the recording, do not turn on your video and/or audio. If you also prefer to use a pseudonym instead of your name, please let the instructor know what name you will be using so that the instructor knows who you are during the session. To rename yourself during a Zoom meeting, click on Participants, click on your name, click on More, click on Rename. If you would like to ask a question, you may do so privately through the Zoom chat by addressing your chat question to the instructor only (and not to ""everyone""). Additionally, chat may be used and moderated for live questions, and saving of chats is enabled. If you have questions or concerns about this, please contact the instructor via Canvas Inbox.

Pursuant to the terms of the agreement between Zoom and UCLA Extension, the data is used solely for this purpose and Zoom is prohibited from re-disclosing this information. UCLA Extension also does not use the data for any other purpose. Recordings will be deleted when no longer necessary. However, recordings may become part of an administrative disciplinary record if misconduct occurs during a video conference.

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students are encouraged to keep and/or download a local copy of their assignment files, as access to the online environment of a specific course is limited to 30 days after the final course date, as listed in the course catalog.

    If you need assistance downloading student materials from your course, please contact Canvas Support or the UCLA Extension Learning Support Team.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Instructional Design and Learning Support
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 5 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see: