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380878: Marketing Principles and Practices
MGMT-X 160

  • Summer 2021
  • Section 1
  • 4 Credits
  • 07/28/2021 to 09/01/2021
  • Modified 05/27/2021

Meeting Times

Zoom meetings from 9:00AM to 11:00AM Monday/Wednesday 7/28 - 9/1.


This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.


Marketing (MKTG)

  • Author: Lamb, Hair and McDaniel
  • Publisher: Thomson/Southwest
  • Edition: 12
  • ISBN: 9781337407588



Types of evaluations and related weights
Type Weight Topic Notes
Quizzes 250 points

There will be eight quizzes administered during the course of the semester. Only the best five will count for your grade. All missed quizzes will be given a score of zero. You will be given fifteen minutes in the beginning of every class to take the quizzes. THERE WILL BE NO MAKE UP QUIZZES.

Group Project 300 points

You will be assigned a group project where you will be writing a marketing plan for an existing, new, or ficticious/start-up business. A guide and rubric is provided for your convenience. Projects will be presented at the end of the course.

Attendance and Participation 150 points

Attendance and participation are MANDATORY! Throughout the course we will be working on group exercises, preparing, and sharing your results/conclusions with the class.

Final Examination 300 points

The final examination will cover the entire course material. The examination will be an essay examination. A set of questions will be made available a week before the examination. The examination will consist of a smaller set of questions from that list.


Final grades will be assigned as follows (+/- will be used):
950 -1,000 Points A
900 - 949 Points A-
876 - 899 Points B+
825 - 875 Points B
800 - 824 Points B-
776 - 799 Points C+
725 - 775 Points C
700 - 724 Points C-
Less than 700 Points F

Course Policies

Classroom Demeanor

Students MUST demonstrate professional demeanor and class commitment in a variety of general ways focused on energetic and respectful participation in class. You must exhibit a willingness to accept and complete course obligations. Professional demeanor also includes dimensions such as punctuality, attendance, maintaining a positive attitude, class preparation, use of appropriate language, and respectfulness towards other students and the professor. Students are expected to come to class prepared, participate in class activities and discussions, and treat others with respect (listening interactively to classmates and the professor, and respecting others‟ viewpoints).

  • Students are expected to "arrive" for class and be in their "seats" by the scheduled beginning of class.
  • Students are expected to attend class. It is your responsibility to obtain information about missed material/assignments, etc. from classmates.
  • Do not leave class early unless prior arrangements have been made. IF YOU LEAVE CLASS WITHOUT MAKING PRIOR ARRANGEMENTS, YOU WILL BE COUNTED AS BEING ABSENT. NO EXCEPTIONS.
  • Do not read the newspaper or other materials during class.
  • Do not bring meals or snacks into the classroom (Coffee excepted) :)
  • Cell phones, beepers (Ancient term), laptop volume controls, pagers (Ancient but not so ancient term), personal digital assistants, should be set to mute or off before coming to class.
  • Restrict laptop use to note taking or class-related web sites. Random browsing, playing computer games, exchanging e-mail and Internet messaging are discouraged. If engaged in unauthorized communication or entertainment, you may be asked to leave class.
  • Class Demeanor is calculated in the attendance and participation evaluation criterion

Institutional Policies

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or theft or misuse of the intellectual property of others or violation of others' copyrights. Students are encouraged to familiarize themselves with policy provisions which proscribe these and other forms of misconduct at:

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information see:


Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see:

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. View the University’s full Policy on Sexual Harassment and Sexual Violence at

Additional Items

Protecting Privacy and Data During Live Instruction

Live meeting sessions for this class, when applicable, are being conducted over Zoom. As the host, the instructor may be recording live sessions. Only the host has the ability to record meetings, no recording by other means is permitted. Recorded sessions will be posted in the Videos area of this class unless otherwise notified. Due to privacy, recordings are not available for download and are only accessible via Canvas for the duration of the class. If you have privacy concerns and do not wish to appear in the recording, do not turn on your video and/or audio. If you also prefer to use a pseudonym instead of your name, please let the instructor know what name you will be using so that the instructor knows who you are during the session. To rename yourself during a Zoom meeting, click on Participants, click on your name, click on More, click on Rename. If you would like to ask a question, you may do so privately through the Zoom chat by addressing your chat question to the instructor only (and not to ""everyone""). Additionally, chat may be used and moderated for live questions, and saving of chats is enabled. If you have questions or concerns about this, please contact the instructor via Canvas Inbox.

Pursuant to the terms of the agreement between Zoom and UCLA Extension, the data is used solely for this purpose and Zoom is prohibited from re-disclosing this information. UCLA Extension also does not use the data for any other purpose. Recordings will be deleted when no longer necessary. However, recordings may become part of an administrative disciplinary record if misconduct occurs during a video conference.

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students are encouraged to keep and/or download a local copy of their assignment files, as access to the online environment of a specific course is limited to 30 days after the final course date, as listed in the course catalog.

    To download all your assignment submissions in Canvas, please refer to the online support guide. for more information or contact Canvas Support via the help menu within Canvas.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Instructional Design and Learning Support
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 5 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see:



Administrative Issues
What is Marketing?
Why do businesses exist?

8/2 Introduction to Marketing
Strategic Planning/Competitive Advantage
Chapter 1
 Chapter 2 
8/4 Ethics and Social Responsibility
Marketing Environment
Chapter 3
Chapter 4 

Global Marketing
Consumer Decision-making
Business Marketing

Chapter 5
Chapter 6
Chapter 7
8/11 Segmenting and Targeting Markets
Market Research
Social Media and Marketing
Chapter 8
Chapter 9
8/16  Product Concepts
Developing and Managing Products
Chapter 10
 Chapter 11 
8/18 Services Marketing
Personal Selling
Chapter 12
Chapter 17
8/23 Marketing Channels/Supply Chain Management
Chapter 13
Chapter 14
8/25 Marketing Communications
Advertising, Public Relations, and Sales Promotions
Chapter 15
Chapter 16
Chapter 19
8/30 Presentations  
9/1 Final Examination