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380810: Leadership Communication Strategies
MGMT-X 490.996

  • Summer 2021
  • Section 1
  • 4 Credits
  • 06/23/2021 to 09/01/2021
  • Modified 04/26/2021


This course is designed to improve interpersonal behaviors and communication skills for those in leadership roles with the goal of improving relationships, productivity, and the quality of work. Topics include a review of basic communication skills such as listening, self-disclosure, and methods of expression; more advanced skills such as nonverbal communication, influencing behaviors, addressing hidden agendas, and male/female communication in the workplace; conflict management skills; assertiveness; and responding to criticism.


  1. Understanding 3 levels of life and becoming a galactic leader in 5 steps with the help of class textbook
  2. Knowledge & the wisdom of the NLP at Work book with its 22 chapters on effective people skills
  3. Understanding the subjective structure of communication by utilizing powerful questioning techniques
  4. Developing clear and effective communication strategies by clarifying your own WHY
  5. Preparing a 5-10-min Online Presentation on your own Leadership Communication Style


This course will consist of in-class meetings, group discussions and audiovisual studies and written exercises for assignments. The discussions and assignments serve as means to apply the theory learned from the teaching materials to your professional settings. You are highly encouraged and expected to interact and share your perspective & feedback with your class-mates in order to improve your leadership communication skills.

Because this is a Leadership Communication course, I need to be able to see you in action - meaning, while you are communicating, asking questions, - in order for me to measure & grade your awesome skills. Therefore, participation (not only attendance but also in-class interaction) is highly encouraged. Not participating in group discussions will not grant you a passing grade. Also, not submitting & not performing the final presentation as a final project will not grant you a passing grade.


Upon completion, you will be able to implement the following leadership communication SKILLS:

  • In-depth knowledge & practice of Be’ing you, your skills, your values and leading your own life first
  • Clarify your own WHY in life, both personal and professional
  • Identify the driving motivations (hidden agendas) behind human communications & behaviors
  • Design your own leadership communication style by elaborating on your own strategies


Required / Recommended Readings:

       1. TEXTBOOK: You must buy/ Required Reading:

YOU ARE A STAR! SHINE! Become a Galactic Leader in 5 Steps, 2nd edition, Shiny Burcu Unsal, Balboa Press, 2016

You can order it from this link on Amazon:            

        2. TEXTBOOK: No need to buy; E-book will be provided by the instructor/ Required Reading:

NLP At Work: Neuro Linguistic Programming, The Essence of Excellence (People Skills for Professionals), Third Edition. Knight, Sue, London, 2009

This book is very easy to read and full of practical examples that can instantly be implemented in one’s life. Topics include enriched communication, clean questions, strategies for successful living, resolving conflict, filters on your world, levels of change, high performance coaching, etc.

           3. No need to buy for the course, Recommended Reading for your personal growth and leadership skills:

Awaken the Giant Within: Robbins, Anthony, Free Press, 2003

Anthony Robbins is the Founder of Coaching industry, owner of 13 multi-million dollar businesses and a guru of peak performance. And in this book he talks about formulas and strategies for almost every aspect of a person’s life, by simply using the power of NLP techniques. Highly recommended!

           4. No need to buy for the course, Recommended Reading for you to learn more about persuasion:

Persuasion Engineering: Sales & Business Language & Behavior. Bandler, Richard & La Valle, John, Meta Publications, 1996

Richard Bandler is the genius behind today’s #1 communication & behavior technology: NLP. Being the creator and the pioneer of all the personal development tools and strategies, Richard Bandler breaks down what it takes to persuade a human mind in this book. Can be used everywhere in one’s life.

            5. Recommended Website for research:

Harvard Business Review on Leadership Studies:

HBR is source I use for my own studies and researches when I design a course or training. Very trustworthy, high credibility and persuasive as well. Highly recommended!

            6. Recommended Website for additional research:

TED Talks: Ideas worth spreading:

This is the source to watch 18 min talks of successful people in their own topic. Very inspirational.

            7. Recommended Magazine for additional research:

Success Magazine: What achievers read:

Interviews with successful people and new trends in achieving success. Very motivational.

YOU ARE A STAR! SHINE! Become a Galactic Leader in 5 Steps

  • Author: Shiny Burcu Unsal
  • Publisher: Balboa Press, a division of Hay House
  • Edition: 2nd edition
  • ISBN: 978-1-5043-6144-6
  • Availability: AMAZON
  • Price: $16.99


This course will cover a comprehensive analysis of 7 C’S OF A TODAY’S LEADER by enabling students to create their own Leadership Communication Style based on the following competencies:

1.    Consciousness / Self-Awareness

2.    Confidence / Communication Process

3.    Calling / Human Needs Psychology

4.    Commitment / Principle of Identity

5.    Control / Emotional Intelligence

6.    Charisma / Power of Influence

7.    Contribution / Passion for Human Excellence


Evaluation & Grading:

Course grades will be based on attendance, class participation and completion of assignments as follows:

%         Item


25% PDF & Final Presentation


25% Final Exam


50% Assignments


+15 % Online Bonus Discussions



100 %
to 97.0%
< 97.0 %
to 94.0%
< 94.0 %
to 90.0%
< 90.0 %
to 87.0%
< 87.0 %
to 84.0%
< 84.0 %
to 80.0%
< 80.0 %
to 77.0%
< 77.0 %
to 74.0%
< 74.0 %
to 70.0%
< 70.0 %
to 0.0%


Since there is access to the online sessions by Canvas, it is imperative that participants set aside enough time to complete their course requirements and submit assignments by the provided deadlines.

During this course, you may anticipate spending approximately 4-6 hours weekly on reading and viewing course materials, completing assignments and activities, and engaging with your fellow trainees.

Due Dates & Grading                                                                                                       

All work will be assessed within 2-3 weeks of the due date for the assignment. Materials submitted must meet the criteria outlined by the assignment prompt to earn full credit.

PLEASE READ: All assignments must be submitted by their due dates. Failure to submit the required course elements outlined above AND obtain the minimum points required will result in failing the course.


  1. Final Presentation (25%)

As a term project, you are required to prepare both a PDF document and an Online Final Presentation about your own leadership communication style that you will integrate into your own personal and professional life. The aim of this presentation is not only improving public speaking and presentation skills; but also learning how to model a leader and transfer his/her leadership communication strategies into your personal leadership strategies.

Your in-class presentation is mandatory to complete the course.

Your presentation needs to include the following components:

  • Presentation document in PDF format to be uploaded to CANVAS (mandatory)10%
    • Minimum 15 – Maximum 20 slides – 3%
    • 6X6 RULE: 6 bullet points per slide X 6 words for each bullet point – 2%
    • Covering all 7C’s within the PPT – 5%
  • Online Final Presentation Format to be shared on zoom (mandatory)15%
    • Minimum 5 – Maximum 10 minutes long – 2%
    • A professional look: business attire – 3%
    • Covering all 7C’s – 5%
    • Demonstrating all 7C’s - 5%


  1. Final Exam (25%)

Short essay questions will be utilized in order to build the theoretical knowledge. And there will be 5 essay questions, 5 points each.


  1. Assignments (50%)

Homeplay assignments (5 x 10 points) have analytical and experimental value in meeting the course objectives. All assignments are expected when due. Late assignments are subject to lowering of grade.


  1. BONUS Discussions Online (+15%) There are 3 extra online discussions that are designed to encourage your online engagement. And they will be graded 5 points each. Which will give you a total of 15 bonus points!


Assignments and Due Dates

The weekly assignments, course exam and final presentation and their due dates are listed below. Be sure to follow their submission deadlines closely in order to achieve full points.

Graded Activity

Points Possible

Due Date

Assignment #1  


Week 1

Assignment #2: Answer the questions from page 77-82 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps


Week 2

ONLINE Bonus Point Opportunity #1: What is your Calling in life? (to be shared as Personal Mission & Vision Statements in group discussion)


Week 3

Assignment #3: Answer the questions on page 141-143 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps 


Week 4

Assignment #4: Answer the questions on pages 194-197 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps


Week 5

Assignment #5: Answer the questions on pages 214-226 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps


Week 6

ONLINE Bonus Point Opportunity #2: Answer the questions on pages 232-234 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps


Week 7

Final Exam: Leadership Communication Strategies Review


Week 8

Mandatory Final Presentation: Your Own Leadership Style in both PDF & online presentation formats


Week 10

ONLINE Bonus Point Opportunity #3: Give constructive feedback to presenters regarding their in-class presentations


Week 11

Total Points: 

100 (+15)

All grades will be posted online within 15 days of course completion.

Course Policies

Training Completion Requirements (PLEASE REVIEW)

To successfully complete this course and obtain a passing degree, participants MUST follow the following requirements:

  • Attendance to a minimum of 9 meetings (you can miss only 2 meetings)
  • Create a presentation about your own leadership style (min 15 – max 20 slides)
  • Present your leadership style (min 5 - max 10 minutes) to the class in our zoom meetings on week 10 or week 11. I want to hear about YOUR OWN leadership style; (please do not prepare a generic presentation, you will NOT earn your points if I do not hear “I” language and your own story, your own personality in your presentation)

PLEASE READ: Completing assignments and showing up in the mandatory in-class meeting (last week) will not be enough to obtain a passing degree, if the above requirements are not met. 

Institutional Policies

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or theft or misuse of the intellectual property of others or violation of others' copyrights. Students are encouraged to familiarize themselves with policy provisions which proscribe these and other forms of misconduct at:

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information see:


Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see:

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. View the University’s full Policy on Sexual Harassment and Sexual Violence at

Additional Items

Protecting Privacy and Data During Remote Instruction

This class/meeting is being conducted over Zoom or Conference Room Adobe Connect. As the host, I may be recording this session. The recording feature for others is disabled so that no one else will be able to record this session. No recording by other means is permitted. This session will be posted on the Canvas class website unless otherwise notified. If you have privacy concerns and do not wish to appear in the recording, do not turn on your video. If you also prefer to use a pseudonym instead of your name, please let me know what name you will be using so that I know who you are during the session. If you would like to ask a question, you may do so privately through the Zoom chat by addressing your chat question to me only (and not to ""everyone""), or you may contact me by another private method. If you have questions or concerns about this, please contact me.

Pursuant to the terms of the agreement between the vendors (Zoom/AdobeConnect) and UCLA Extension, the data is used solely for this purpose and the vendor is prohibited from re-disclosing this information. UCLA Extension also does not use the data for any other purpose. Recordings will be deleted when no longer necessary. However, the recording may become part of an administrative disciplinary record if misconduct occurs during a video conference.

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students are encouraged to keep and/or download a local copy of their assignment files, as access to the online environment of a specific course is limited to 30 days after the final course date, as listed in the course catalog.

    To download all your assignment submissions in Canvas, please refer to the online support guide. for more information or contact Canvas Support via the help menu within Canvas.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Instructional Design and Learning Support
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 5 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see:



* Topics that are listed in this outline is subject to change.




Week One –  

6:30pm – 8:30pm PST

Ø  Introduction to LCS

Ø  Syllabus Overview

Ø  Live Lecture: Consciousness and the Formula to Create any Change

Ø  ACTIVITY: Student introductions

Read until page 51 of You Are A Star! Shine!

Read Chapter 1, 2 & 3 of NLP At Work

Assignment #1: Take the personality test at: and upload your results to Canvas (10 points, Due on Week 2)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 1 – What is NLP?

NLP At Work: Chapter 2 – Thinking Patterns

NLP At Work: Chapter 3 – Filters on Your World

Concept: Consciousness

Discussion: Where is your consciousness? How aware are you of your decisions, communication and behaviors?


Week Two – 

6:30pm – 8:30pm PST

Ø  The Communication Process

Ø  Live Lecture: Confidence – Competence

Ø  Self-assessment on Visual, Auditory & Kinesthetic Communication Styles

Read pages 53-95 You Are A Star! Shine!

Read Chapter 4, 5 & 6 of NLP At Work

Assignment #2: Answer the questions from page 77-82 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps (10 pts, Due on Week 3)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 4 – Thinking with Your Body

NLP At Work: Chapter 5 – Enriched Communication

NLP At Work: Chapter 6 – Clean Questions

Concept: Confidence

Discussion: How confident are you? And how do you know that?


Week Three – 

6:30pm – 8:30pm PST

Ø  Live Lecture: Acting with higher purpose: Doing what you want now or doing what you want the most

Ø  6 levels of Human Needs Psychology

Read pages 96-120 You Are A Star! Shine!

Read Chapter 11, 12, 15 of NLP At Work

ONLINE BONUS OPPORTUNITY #1: Write down your personal Mission & Vision Statements as your calling in life and share in group discussions -your calling (5 extra pts, Due on Week 4)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 11 – Strategies for Successful Living

NLP At Work: Chapter 12 – Tap Into Your Inner Potential: Anchoring

NLP At Work: Chapter 15 – Achieve What you Really Want: Well-Formed Outcomes

Concept: Calling

Discussion: What’s your calling? 


Week Four – 

6:30pm – 8:30pm PST


Ø  Live Lecture: Decision vs. Commitment

Ø  Commitment in Relations

Ø  Asking the Right Questions

Read STEP 1: FEELING pages 123-171 You Are A Star! Shine!

Read Chapter 8, 13 & 14 of NLP At Work

Assignment #3: Answer the questions on page 141-143 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps (10 pts, Due on Week 5)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 8 – Precision Questions

NLP At Work: Chapter 13 – Align Yourself: Levels of Influence

NLP At Work: Chapter 14 – Write Your Own Life Script: Beliefs of Excellence

Concept: Commitment

Discussion: What is a great example of commitment?


Week Five – 

6:30pm – 8:30pm PST

Ø  Live Lecture: Self-regulation in Emotional Intelligence

Ø  Patterns of Decision Making

Ø  Understanding Hidden Agendas

Ø  Empathy

Read STEP 2: BEING pages 175-206 You Are A Star! Shine!

Read Chapter 17, 18 of NLP At Work

Assignment #4: Answer the questions on pages 194-197 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps (10 pts, Due on Week 6)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 17 – Develop a Climate of Trust

NLP At Work: Chapter 18 – Negotiate Your Way Through Life: Perceptual Positions

Concept: Control

Discussion: Why do you need control in life? And how?


Week Six –

6:30pm – 8:30pm PST

Ø  Live Lecture: Most charismatic people

Ø  Establish “liking” on other minds

Ø  Hypnotic Language

Ø  Personal Branding

Read STEP 3: LIVING pages 209-227 of You Are A Star! Shine!

Read Chapters 7, 9 of NLP At Work

Assignment #5: Answer the questions on pages 214-226 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps (5 extra pts, Due on Week 7)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 7 – Metaphor: The Key to the Unconscious Mind 

NLP At Work: Chapter 9 – Hypnotic Language

Concept: Charisma

Discussion: Top 3 Influencers in your life 


Week Seven – 

6:30pm – 8:30pm PST

Ø  Live Lecture: Creating lasting change

Ø  NLP-based Coaching


Read STEP 4: BELIEVING pages 231-242 of You Are A Star! Shine!

Read Chapter 20 & 21 of NLP At Work

ONLINE BONUS OPPORTUNITY #2: Answer the questions on pages 232-234 of You Are A Star! Shine! Become a Galactic Leader in 5 Steps (5 extra pts Due on Week 8)

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 20 – Giving and Receiving Feedback

NLP At Work: Chapter 21 – High Performance Coaching

Concept: Contribution (Desire to give vs. receive)

Discussion: What would you like to give to the world that ONLY YOU can?


Week Eight – 

6:30pm – 8:30pm PST

Live Lecture: Role Models – Do’s, Don’ts and Depends

- Common Mistakes and Best Practices


Read STEP 5: DECIDING & DOING pages 245-262 of You Are A Star! Shine!


ACTIVITY: Live Q&A about final presentations on individual leadership styles in both PDF & in-class formats that are due on week 11


Model and learn from others with a live panel of professionals, experts and leaders about their leadership style and perspective and a Q&A session

You Are A Star! Shine! Become a Galactic Leader in 5 Steps

NLP At Work: Chapter 10 – Modeling

NLP At Work: Chapter 16 – Time

NLP At Work: Chapter 22 – Heal Through Humor

Concept: Modeling


Who is your role model leader? Best practices and most effective leadership communication strategies at workplace


Week Nine – 

6:30pm – 8:30pm PST

Ø Live Lecture: LCS course summary & highlights

Ø Q&A for Presentations

Ø Final Exam

ACTIVITY: Rewire your brain as a Galactic Leader with a line of guest speakers who are successful professionals, experts and leaders about their leadership perspective and how they handle communication problems

Read all covered chapters
Review all given information in class

Final Exam: Turn in final exam papers (25 pts, Due on Week 10)


Concept: Rewiring

Discussion: Best practices and most effective leadership communication


Week Ten – 

6:30pm – 8:30pm PST

Ø  Live Lecture: Designing your leadership style – Integrating your Being, Living and Believing into Be-Live in U

Ø  Leadership presentations

ACTIVITY: First half of the students will make their presentations on their individual leadership styles 


Designing Your Own Leadership Style and Becoming a Galactic Leader



Concept: Becoming

Discussion: What is your leadership style? 


Week Eleven

6:30pm – 8:30pm PST

Ø  Live Lecture: Student presentations

Ø  Final Projects, Presentations and Feedbacks

Ø  Leadership Graduation Oath

ACTIVITY: Second half of the students will make their presentations on their individual leadership styles 

Mandatory Final Presentation: Your own Leadership Style in both PDF & in-class presentation formats (25 pts, Due on Week 11)

Designing Your Own Leadership Style and Becoming a Galactic Leader

Continue reading, practicing and sharing what you learned with others in life, for your ultimate growth and leadership experience.

Concept: Becoming

ONLINE BONUS OPPORTUNITY #3: Give constructive feedback to presenters regarding their in-class presentations (5 extra pts, Due on Week 11)