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370750: Internship in Marketing and Advertising
MGMT-X 460.484

  • Winter 2020
  • Section 1
  • 4 Credits
  • 01/06/2020 to 03/22/2020
  • Modified 11/21/2019

Meeting Times

This course is fully online, however it requires minimal use of Canvas. You will complete Internship hours at your sponsoring company's site. Canvas will be used as your information hub and to complete three required assignments for the course.

Description

The internship course provides eligible students an opportunity to earn elective credit toward the certificate program based on an internship position--comprised of at least 120 hours of practical application of course material--that the student has secured and had approved by UCLA Extension. UCLA Extension does not provide internship placement. Eligible students have access to a list of firms with internship opportunities. Course is only available to Marketing Certificate students who have completed 20 units of the program curriculum with a GPA of 3.0 or better. A UCLA Extension instructor acts as an internship coordinator to monitor the internship throughout to ensure a substantive learning experience.

Objectives

During this course, you will:

  • Apply the studies completed in your Certificate program in preparation for your professional career.
  • Observe and learn the job description and responsibilities of the team members of the company with which you are interning.
  • Build relationships with team members and experience the value of collaboration and networking.
  • Gain insight on how a company performs on a daily basis.
  • Identify specifically how this internship will benefit you in your future career path.

Outcomes

By the end of this course, you will be able to:

  • Identify the knowledge, skill sets, and best practices required to function effectively in the role of a Marketing Executive during your internship.
  • Establish and express your own unique goals for the internship experience and ultimately your own career pathway.
  • Assess your Internship Company's specific target market, vision, mission and strategies employed to differentiate itself from competitors. 
  • Recognize how the internship experience benefits and contributes to your specific career goals. 

IMPORTANT:

  1. Compete the three UCLA Extension Internship Assignments BY THEIR DUE DATES.
  2. Return any instructor contacts (via phone or email) to ensure your sponsoring company experience is going well.
  3. Encourage your sponsoring company’s contact to connect with your Instructor for valuable feedback.
  4. Attend the optional Saturday Workshop in May to get the most value from this Internship program.

Materials

There are no required materials for this course.        

Evaluation

Criteria

Grades are based on completing 3 assignments as well as participation/communication opportunities available through the Internship Program.

Assignment #1: 30% of grade = 150 Canvas Points
Assignment #2: 30% of grade = 150 Canvas Points
Assignment #3: 20% of grade = 100 Canvas Points
Ongoing Participation & Communication: 20% of grade = 100 Canvas Points

Total Percentage: 100% | Total Points: 500 Points

Breakdown

Type Weight Notes

Assignment #1

Objectives and Goals Questionnaire

30% = 150 Points

To help maximize your Internship experience, you will be asked to reflect on your personal objectives and goals, and answer questions related to your sponsoring company's expectations of you.

Submit to Instructor via Canvas when due.

Assignment #2

Mid-Term Questionnaire

30% = 150 Points

This questionnaire will addresses your Internship experience halfway through this Internship Program course. 

Submit to Instructor via Canvas when due.

Assignment #3

Accomplishments Questionnaire 

20% = 100 Points

Upon completion of the quarter, an in-depth questionnaire will be provided to review your overall Internship Program experience. This will include your objective opinions about your intern company and how this overall experience will benefit your specific career goals. 

Complete Questionnaire directly in Canvas.

Ongoing Participation & Communication 20% = 100 Points

You will be evaluated based on your active participation & communication throughout the course with your Instructor, Intern Students, and Sponsoring Company.

  1. Ongoing communication with the instructor via Canvas, emails/calls, optional office appointments to ensure maximum internship goals and opportunities are met.
  2. Saturday Workshop will be scheduled on the UCLA campus giving all interns the opportunity to share personal Internship experiences with fellow students. Also, 1-2 guest speakers will present on various topics and share their journeys.

NOTE: Date, time, and location will be posted on Canvas (TBD).

Intern students are responsible for replying to their Instructor's calls and/or emails, and following-up with their sponsoring company, which will all impact their final Internship course grades.

 

Course Policies

You are expected to perform your Internship Program responsibilities as outlined by the Sponsoring Company. I will be actively checking in to provide you with guidance and support.

Assignments
All assignments should be submitted via Canvas by the due date.
Communication should be kept professional.
Assignments should include good writing - demonstrating correct spelling, grammar, and mechanics.

Institutional Policies

Student Conduct

Students are subject to disciplinary action for several types of misconduct or attempted misconduct, including but not limited to dishonesty, such as cheating, multiple submission, plagiarism, or knowingly furnishing false information to the University; or theft or misuse of the intellectual property of others or violation of others' copyrights. Students are encouraged to familiarize themselves with policy provisions which proscribe these and other forms of misconduct at: https://www.uclaextension.edu/pages/str/studentConduct.jsp

Services for Students with Disabilities

In accordance with the Americans with Disabilities Act of 1990, UCLA Extension provides appropriate accommodations and support services to qualified applicants and students with disabilities. These include, but are not limited to, auxiliary aids/services such as sign language interpreters, assistive listening devices for hearing-impaired individuals, extended time for and proctoring of exams, and registration assistance. Accommodations and types of support services vary and are specifically designed to meet the disability-related needs of each student based on current, verifiable medical documentation. Arrangements for auxiliary aids/services are available only through UCLA Extension’s Service for Students with Disabilities Office at (310) 825-7851 or by email at [email protected]. For complete information see: https://www.uclaextension.edu/pages/str/studentswithDisabilities.jsp

Incompletes

Your instructor may post the interim grade Incomplete/I if at the end of the class your overall work is of passing quality but a portion could not be submitted for understandable reasons (e.g. illness). It is your responsibility to petition your instructor for permission to submit work late and to provide an explanation, and it is his or her sole decision whether to accept the explanation. If permitted, the Incomplete/I grade will be posted and a time frame defined for you to submit the missing work, ranging from one to twelve weeks. Incomplete/I grades that remain unchanged after twelve weeks will lapse to F, NP or U. Receiving an I grade entitles you to submit only the missing work your instructor has agreed to accept late, and does not allow other work to be retaken or oblige UCLA Extension to provide continuing access to course materials via Canvas. The Incomplete/I grade is not an option for courses that do not bear credit, such as 700, 800, or 900-level courses. For complete information, see: https://www.uclaextension.edu/pages/str/grading.jsp

All Grades are Final

No change of grade may be made by anyone other than the instructor, and then, only to correct clerical errors. No term grade except Incomplete may be revised by re-examination. The correction of a clerical error may be authorized only by the instructor of record communicating directly with personnel of Student and Alumni Services.

Sexual Harassment

The University of California is committed to creating and maintaining a community where all individuals who participate in University programs and activities can work and learn together in an atmosphere free of harassment, exploitation, or intimidation. Every member of the community should be aware that the University prohibits sexual harassment and sexual violence, and that such behavior violates both law and University policy. The University will respond promptly and effectively to reports of sexual harassment and sexual violence, and will take appropriate action to prevent, to correct, and when necessary, to discipline behavior that violates our policy.

All Extension students and instructors who believe they have been sexually harassed are encouraged to contact the Department of Student and Alumni Services for complaint resolution: UCLA Extension, 1145 Gayley Ave., Los Angeles, CA 90024; Voice/TTY: (310) 825-7031. View the University’s full Policy on Sexual Harassment and Sexual Violence at http://policy.ucop.edu/doc/4000385/SHSV.

Additional Items

Course and Instructor Evaluation

UCLA Extension values your feedback on course and instructor evaluations. We ask all students to take a few minutes to complete an end-of-course evaluation survey. Updates to the course and instruction are influenced by your feedback. Understanding your student experience is essential to ensure continuing excellence in the online classroom and is appreciated by your instructor and the UCLA Extension academic leadership.

Your participation in a survey is voluntary, and your responses are confidential. After instructors submit grades, they will be given an evaluation report, but this report will not contain your name.

About Your Online Course Materials

Please note the following about online course components at UCLA Extension:

  • Students must have basic computer skills, including the use of word processing software, email, and the ability to use internet browsers, such as Safari, Firefox, or Chrome.
  • Students are responsible for meeting the technical requirements of Canvas and familiarizing themselves with the Canvas Learning Management System.
  • Students are responsible for keeping a copy of all assignments and work submitted, and to be aware of all assignments, due dates, and course guidelines.
  • Students are encouraged to keep and/or download a local copy of their assignment files, as access to the online environment of a specific course is limited to 30 days after the final course date, as listed in the course catalog.

    If you need assistance downloading student materials from your course, please contact Canvas Support or the UCLA Extension Learning Support Team.

UCLA Extension Canvas and Learning Support

For immediate 24/7 Canvas technical support, including holidays, click on Help (located on the menu to the left) where you can call or chat live with a Canvas Support representative.

UCLA Extension Instructional Design and Learning Support
The UCLA Extension Learning Support staff assists both students and instructors with Canvas-related technical support, as well as general and administrative questions.

Learning Support staff is available Monday through Friday, from 8 AM to 5 PM (Pacific Time), except holidays:

Campus Safety Escorts

For students taking classes held on the UCLA campus and in and around Westwood Village, the UCLA Police Department provides a free walking escort service every day of the year from dusk until 1 a.m. Community Service Officers (CSOs) are available to walk students, faculty, staff members and visitors to and from anywhere on campus, in Westwood Village, and in the village apartments. CSOs are uniformed students who have received special training and are employed by the UCLA Police Department. To obtain an escort, please call (310) 794-9255 and allow 15 to 20 minutes for your escort to arrive. For complete information, see: https://www.ucpd.ucla.edu/services/community-service-officers-csos/evening-escorts

Schedule

Course calendar and related activities
When Lesson Notes
Weeks 1 - 3
Assignment #1 Objectives & Goals Questionnaire

Objectives & Goals Questionnaire Due Sunday, January 26, 2020 

Instructions: To help maximize your Internship experience, you will be asked to reflect on your personal objectives and goals, and answer questions related to your sponsoring company's expectations of you.

Submit to Instructor via Canvas when due.

Weeks 4 - 6
Assignment #2 Mid-Term Questionnaire

Midterm Questionnaire Due Sunday,February 16, 2020 

Instructions: This questionnaire will addresses your Internship experience halfway through this Internship Program course. 

Submit to Instructor via Canvas when due.

Weeks 7 - 9
Assignment #3 Accomplishments Questionnaire

Accomplishments Questionnaire Due Sunday,March 8, 2020 

Instructions: Upon completion of the quarter, an in-depth questionnaire will be provided to review your overall Internship Program experience. This will include your objective opinions about your intern company and how this overall experience will benefit your specific career goals. 

Complete Questionnaire directly in Canvas.

 

Weeks 10 - 11
Wrap - Up

Goals of this week are to wrap up all remaining assignments for the course and the required hours for your internship.

Don't hesitate to reach out to the instructor to communicate your thoughts, concerns, to get answers to questions, or share your experience.

ALL Weeks
Ongoing Participation & Communication Opportunities

Ongoing Participation & Communication Opportunities

1. Optional Saturday workshop will be scheduled on UCLA campus giving all interns the opportunity to share personal internship experiences with fellow students. Also, a Guest presentation will be made by a former UCLA Ext. Marketing & Advertising Certificate graduate discussing creative resumes and cover letters.

Note: Date, time, and UCLA location will be posted on Canvas.

2. Ongoing communications with Instructor via Canvas, emails/calls, optional office  appointments to ensure maximum Internship goals and opportunities are achieved.